Project communication plan template
Audiences, messages, channels and dates for the whole project. Free download in Excel and Word.
Download the communication plan template
Plan every migration message by audience, channel, sender and date, from four weeks before cutover to one week after.
Free to use and adapt. Document ID CM-TPL-PLN-10, version 1.0, November 2026.
What the template includes
Sheet: Schedule
14 columns, with dropdowns, formulas and 14 example rows:
Sheet: Audiences
6 columns and 5 example rows:
Document sections
- Purpose and objectives · What the communications must achieve. Link objectives to adoption and minimal disruption.
- Audiences · Summarise audiences from the Audiences sheet, including what changes for each and their main concerns.
- Key messages · Three to five messages every communication reinforces. Plain English, no jargon.
- Cadence: T-4 weeks to T+1 week · The standard sequence for each wave. T is the cutover date.
- Channels · Which channels you will use and why. Note channels that will not work during cutover (for example email on cutover weeke…
- Roles and approvals · Who drafts, approves and sends each type of message.
- Feedback and measurement · How you will know communications worked.
- Approval · Sponsor approval of the plan and key messages.
How to use this template
- Set the cutover date for each wave on the Schedule sheet; send dates calculate from the T-offset (for example T-28 is 28 days before).
- Adjust messages per audience: executives, all staff, wave users, IT, service desk and external parties.
- Every message needs an owner, an approver and a sender the audience trusts (often the sponsor or their manager, not IT).
- Mark each message Sent once issued and record feedback or questions it generated.
- Use the DOCX plan to agree the approach, key messages and approvals with the sponsor before the first send.
Ready to share with your steering committee
- Branded cover or instructions page with document ID and version
- QR code linking to the latest version, and a Code128 barcode for your document register
- Document control, approval block and a clear disclaimer
- Example rows written for real migration projects, which you replace with your own
Guides that use this template
Questions about this template
Is the communication plan template free?
Yes. Download it in Excel and Word and adapt it for your organisation. No sign-up is needed.
Can I use it in Google Sheets or Google Docs?
Yes. Upload the file to Google Drive and open it with Google Sheets or Docs. Dropdowns and most formulas carry across; check conditional formatting after converting.
Can I remove the Cloud-Migrations branding?
Yes. Replace the logo and footer with your own. Keep the disclaimer in mind: the template is general guidance and needs adapting to your project.
How do I know I have the latest version?
Scan the QR code on the cover or instructions sheet. It opens this page, which always links to the current version.